What is Search Engine Marketing (SEM)
Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.
The process requires the use of both paid and unpaid methods. SEM includes both organic search and paid search ads.
Paid Search Results
Paid search results are ads that appear on the right-hand side of the SERPs, above or below the organic listings, or alongside them in a sidebar. The ads are labeled as sponsored links, sponsored links with AdWords ads, or Bing Ads. Paid search can be conducted through a variety of channels including Google AdWords, Bing Ads and Facebook Ads.
Paid SEM includes techniques that involve paying for placement in listings on various online platforms, such as Google.
The most common form of paid search engine marketing is through the use of pay-per-click advertisements, with Google AdWords as the most widely used advertising platform. PPC ads show up when a person searches for a particular keyword related to your brand or business and only when someone is actively searching for that term.
Organic Search Results
Organic search results are unpaid listings which can be found on the left side of the SERPs.
Organic SEM includes techniques that do not require a pay-per-click (PPC) fee, such as building quality backlinks to the site, including keywords in the content on the website and optimizing your site for search engines.
Benefits of Search Engine Marketing (SEM)
The benefits to Search Engine Marketing (SEM) are increased brand awareness that grows with your business. SEM increases traffic to your website that reaches target audiences. SEM increases leads and conversions and is faster than organic search and SEO. SEM improves user experience and helps with mobile. It enhances your credibility and enables you to remain competitive. Local search is improved for your website.
How We Can Help
Commerx can help your business with search engine marketing (SEM) to bring your website to the top of search engine rankings.