Why Online Reputation Management Is Important
You only get one chance to make a great first impression. Many times you don’t even get that one chance because they’ve read online reviews.
Over 90% of people are influenced by online reviews. A great online review can help you set yourself apart from the competition. Too many brands wait until they experience a crisis before they invest in online reputation management services.
Online reputation management, or ORM is the process of managing the online information about a person, company or brand. The main goal of ORM is to provide accurate information that represents an organization or CEO.
Your online reputation can come from a few different sources such as:
- Online review sites.
- Local listings sites.
- Your website.
- Social media sites.
Online reputation can be worth billions
A negative experience can tarnish your reputation in just a few hours. In 2017, a United Airlines employee dragged a passenger off a plane and someone recorded the incident. The video received more than 100 million views. After this, United Airlines lost over one billion dollars in market value. This highlights just how destructive negative reviews can be to your brand.
Dark web examples
The dark web can be very damaging to your reputation as a business or a person. Your personal data can be leaked and sold on the dark web for anyone to acquire. There are some hackers on the dark web that will damage your reputation in exchange for money. Once something like this happens it is very hard to fix.
Enterprise online reputation management
With enterprise companies, mistakes can impact millions of customers. If an enterprise website experiences a three-hour outage this might cost an e-commerce business millions of dollars in sales. It could also result in negative customer feedback on social media that could last weeks, months, or even years.
Online reputation management techniques
Perform an audit
An audit is the first step in your online reputation management strategy. Review your online presence, including your website, blog, social media, and third-party profiles.
Take note of what people see when they search for your brand name. Are there any negative results? What action do you need to take?
Active monitoring of mentions on the web helps brands to quickly react when they see any mention, positive or negative. The faster you respond to negative mentions, the more likely people are willing to forgive honest mistakes.
Respond to reviews
Never ignore negative online reviews. There is an opportunity to address problems right away with customer care, and form an authentic relationship with potential customers.
When it comes to online reviews, customers are one of your most valuable assets. Take advantage of this by encouraging customers to write reviews for you.
Write content that has a positive impact on your brand, such as:
- Placing kudos and reviews on your website.
- Sharing positive reviews on social media.
- Sharing content where you are positively mentioned.
Online reputation management results
Consumers search online for reviews before making a decision to purchase a product or service. Businesses with exceptional online reviews attract more customers. This is one reason why businesses should have positive online reviews.
An effective online reputation management strategy can benefit businesses by building their brand image. Regular monitoring of responses can build the brand image the company wants. Once negative information is shared, their customers’ loyalty usually gets tarnished.
Having positive reviews enables people to buy from brands they trust. Trust is vital for any company. This is why businesses must build trust with their customers.
How Commerx Can Help Your Business
Our online reputation management strategies are an effective way to generate positive reviews about your business online. A comprehensive strategy can help remove negative reviews about your business, improving rankings in search results.